Wednesday, 3:30 PM. You're looking at the sales indicators from the last quarter. The numbers don't lie - a 12% year-over-year decline, while the competition is seeing growth. You've already tried everything - new promotions, intensified social media efforts, changes to the sales team. And yet, the results are not coming. Meanwhile, the Icelandic market is becoming increasingly saturated, and the competition is getting more aggressive. You feel that you lack a strategic roadmap that would precisely point the way in this rapidly changing environment.