A handwritten schedule sheet lies on the counter. The phone rings for the eleventh time in an hour as a client wants to reschedule an appointment. Two Facebook messages and three emails requesting reservations await a response. The assistant has to interrupt her work for the third time today to take another booking. As a result, overlapping schedules, unrecorded visits, and moments when staff unnecessarily wait for clients who never show up occur. Meanwhile, the competition is calmly serving customers, and their schedule is automatically filled, even when the office is closed.